Episode 1 is live: where would you spend £100k?

The first episode of Search Beef is out.

We started with the question that splits every search team: if you had £100k to spend on search today, is SEO the smarter long-term bet over PPC?

Two practitioners, one budget, and no polite nodding.

Why start here?

Because almost everyone has an opinion on it, and almost nobody says it out loud in public. That’s exactly what this show is for.

What’s next

Five more beefs are lined up for season one, from broad match to Performance Max. Got a hotter take? Apply to be a guest.