The search marketing debate podcast
Same search. Different agenda.
A video debate podcast for search marketers. Two practitioners, one contentious question, no polite nodding.
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Why Search Beef exists
Safe takes
LinkedIn is full of cautious opinions designed to agree with everyone.
Polite panels
Webinars and roundtables steer around real disagreement.
Hidden views
Without open disagreement, you only ever hear one way of thinking.
The first beefs
- If you had £100k to spend on search today, is SEO the smarter long-term bet over PPC?
- Is broad match actually good now?
- Do in-house search teams consistently outperform agencies?
- Has Performance Max made PPC worse?
- Are agencies a better place for newbies to learn than in-house?
- Should you still care about rankings?
Line-up may change. Got a hotter take? Tell us.
Bring the beef
SEO or PPC practitioner with an opinion you'll defend? Fill in the five-minute form and we'll pair you with someone who sees it differently.
Apply to be a guest
Your host
Joss Froggatt
Award-winning PPC specialist, former police officer, allergic to performative agreement.
“Not here to referee a fight. Here to make sure the disagreement is worth listening to, and genuinely useful.”More about Search Beef →